Setting the future of digital and social media marketing research: Perspectives and research propositions     

《International Journal of Information Management》2021

The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Social and digital marketing offers significant opportunities to organizations through lower costs, improved brand awareness and increased sales. However, significant challenges exist from negative electronic word-of-mouth as well as intrusive and irritating online brand presence. This article brings together the collective insight from several leading experts on issues relating to digital and social media marketing. The experts’ perspectives offer a detailed narrative on key aspects of this important topic as well as perspectives on more specific issues including artificial intelligence, augmented reality marketing, digital content management, mobile marketing and advertising, B2B marketing, electronic word of mouth and ethical issues therein. This research offers a significant and timely contribution to both researchers and practitioners in the form of challenges and opportunities where we highlight the limitations within the current research, outline the research gaps and develop the questions and propositions that can help advance knowledge within the domain of digital and social marketing.  相似文献   

Assessing library topics using sentiment analysis in R: a discussion and code sample     

Brady D. Lund 《Public Services Quarterly》2020,16(2):112-123

Abstract

This article discusses the use of R programing language for executing a sentiment analysis of tweets pertaining to library topics. This discussion is situated within the literature of marketing and management sciences, which is employing methods of machine learning and business intelligence to make informed decision-making, and library administration, which has expressed great interest in social media engagement within its literature but has yet to adopt these types of analysis. Presented in this article is a sample code with instructions on how users may execute it within R to retrieve and analyze tweets relevant to library services. Two examples created using the code (analysis of top librarians’ tweets and analysis of posts about major book publishers) are used to demonstrate the functionality of the code. The code presented in this article may be used by libraries to analyze tweets about their library and library-related topics, which, in turn, may inform management and marketing design.  相似文献   

人类发展指数水平与足球运动发展的或然关系——基于面板数据的实证研究     

傅鸿浩  刘波  张廷安  龚波  郭振  肖辉 《武汉体育学院学报》2020,54(11):20-26

足球运动在世界范围内的普及化与社会化程度日益增强，各国（地区）若要获得全球化竞争中的优势，应注重探讨社会与足球运动发展的关系。通过对1993-2017年131个国家（地区）的人类发展指数与足球排名积分的面板数据建模，以揭示两者之间的关系。研究结果表明，不同国家（地区）的人类发展指数对足球运动发展的影响应建立个体和时点双固定效应模型，模型最高的R²为0.871 32，F检验值为71.014 65，P<0.001，该模型具备较高的解释能力。结论：固定效应模型在考虑历时性因素与不宜观测因素后，在1993-2017年阶段，人类发展指数对于足球运动的发展作用存在分化现象，尤其对亚洲与人口大国的足球运动发展存在制约作用，对南美洲与中等人口国家存在促进作用，人类发展指数与足球运动发展存在一定的或然关系。人类发展指数反映了社会发展的综合水平，对于存在制约效应的国家而言，应当着重考虑社会其它领域（经济、教育、医疗卫生等）与足球运动的互动、协同与融合发展。  相似文献   

体育智库建设的国际经验与中国路径     

王学彬  郑家鲲  陈钢 《武汉体育学院学报》2020,54(1):47-53

对发达国家体育智库建设进行研究，梳理和总结了发达国家体育智库建设概况，探讨了其成功经验，针对我国体育智库建设的现状，提出了体育智库建设的路径选择。研究认为：发达国家体育智库大体分为政府型体育智库、独立自治型体育智库、高校附属型体育智库三类，发挥着知识和权力沟通桥梁、体育决策民主化平台、体育政策落实监护人等功能；政府的重视扶持、坚持研究独立性、合理的管理体制、完善的运行机制、严格的行业管理等是其发展的重要经验；最后根据体育全面深化改革的现实从体育智库的法之根基、术之利器、权之制衡、道之要义四个层面提出了相应的建设路径。  相似文献   

Professional development on fostering students’ academic language proficiency across the curriculum—A meta-analysis of its impact on teachers’ cognition and teaching practices     

《Teaching and Teacher Education》2020

This meta-analysis aggregates effects from 10 studies evaluating professional development interventions aimed at qualifying in-service teachers to support their students in mastering academic language skills while teaching their respective subject areas. The analysis of a subset of studies revealed a small non-significant weighted training effect on teachers’ cognition (g’ = 0.21, SE = 0.14). An effect aggregation including all studies (with 650 teachers) revealed a medium to large weighted overall effect on teachers’ classroom practices (g’ = 0.71, SE = 0.16). Methodological variables moderated the effect magnitude. Nevertheless, the results suggest professional development is beneficial for improving teachers’ practice.  相似文献   

Bidirectional longitudinal relationship between Chinese children's compounding awareness and vocabulary knowledge from Grades 3 to 6     

Ruibo Xie  Xinchun Wu  Thi Phuong Nguyen  Ying Zhao  Jie Feng 《Journal of Research in Reading》2020,43(4):482-495

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An exploration of young professional football players’ perceptions of the talent development process in England     

《Sport Management Review》2020,23(3):536-547

The identification and development of players in English professional football has become an increasingly significant topic of debate given the historical perceived underperformance of the English national team at international tournaments. To enhance understanding of the challenges and barriers experienced by English youth footballers, the authors explore the developmental experiences of English professional football players from different levels of the English football pyramid. Professional players (N = 11) from football clubs in the top four professional divisions in England took part in individual semi-structured interviews, which were analysed inductively using thematic analysis. The data revealed three interrelated themes that were perceived to mediate player identification and development pathways at professional clubs. Pathways for young players to progress and experience first-team competitive football differed when the level of the league that the players operated within was considered, with significant issues also raised relating to the suitability of the under 21 league structure, the importance attached to the educational welfare of young players, and variations in the identification of player attributes. This study sheds new light on the priorities and processes of talent development and education provision in English football.  相似文献   

动作发展视域下幼儿足球促进粗大动作发展水平研究     

孙启成  刘金富  朱小烽 《浙江体育科学》2020,(3):57-63

探讨幼儿足球对幼儿粗大动作发展水平的影响,为干预幼儿粗大动作发展提供依据。选取嘉兴市108名5~6岁幼儿为受试对象,以班级为单位随机分为干预组与对照组。干预组进行12周幼儿足球游戏活动教学,2次*40min/周;对照组幼儿为静态性的课堂班级活动。干预前后采用PGMQS测量幼儿位移能力、操控能力及平衡能力。采用独立样本t检验、配对样本t检验及协方差分析两组幼儿前后测结果的差异性。结果显示:①干预前,两组幼儿粗大动作发展水平无显著性差异(P>0.05);干预后,两组幼儿粗大动作发展水平存在显著性差异(P<0.05),干预组高于对照组。②干预组和对照组幼儿后测结果与前测结果间均存在显著性差异(P<0.05),后测结果高于前测。研究结果表明幼儿粗大动作发展存在延长效应,但结构化幼儿足球游戏活动明显提高了幼儿粗大动作发展水平。因此建议抓牢幼儿早期动作发展的敏感期,以动作发展为主线科学设计幼儿足球游戏活动并保证活动的顺利开展,为幼儿健康、全面发展奠定良好的基础。  相似文献   

The Development and Evaluation of the Intersectional Privilege Screening Inventory for Use With Counselors-in-Training     

Danielle A. Pester  A. Stephen Lenz  Joshua C. Watson 《Counselor Education & Supervision》2020,59(2):112-128

As counselor preparation programs are compelled to demonstrate student social and cultural competence, valid inventories are needed to measure development consistent with contemporary standards. The Intersectional Privilege Screening Inventory was created for this purpose, was assessed using 4 types of validity evidence, and has results supporting its use in student development.  相似文献   

Digital government transformation: A structural equation modelling analysis of driving and impeding factors     

《International Journal of Information Management》2021

Digital technologies are transforming the public sector by affecting applications, processes, culture, structure, and civil servants’ responsibilities and tasks. Yet, there is a void in research about driving and impeding factors influencing digital government transformation (DGT). The article contributes to the current debate on DGT by quantitatively assessing the transformation and its driving and impeding factors. The analyses were performed by collecting and analyzing through structural equation modeling 491 answers to a survey to Italian administrations. Results show that DGT is influenced by a combination of different factors, including the sense of urgency, the need for change, and the creation of a collaborative environment, suggesting that more effort is required for including public managers in the current debate on DGT. Organizational barriers and lack of support are impeding factors. Finally and counter-intuitively, resistance to change was not found to impede the transformation.  相似文献